Xavi Dream On

Building running communities through brand activation, ambassador programs and premium sports experiences.

TOP4RUNNING HOUSE x On 2025
(Olot, Spain)

Project LeadLed the development and execution of T4R House, a multi-day community activation designed to connect runners, ambassadors and brand partners through immersive running experiences.Managed project planning, logistics, stakeholder coordination and on-site execution in partnership with On, delivering product testing sessions, athlete talks, workshops and community runs.ImpactStrengthened community engagement, brand affinity and content creation opportunities within the Spanish running ecosystem.

BEER MILE TOP4RUNNING x On 2025
(Olot, Spain)

Project LeadConceptualized and delivered a community-led Beer Mile activation to engage runners through a fun and unconventional brand experience.Led project development, partner coordination and event execution, creating a highly shareable activation that strengthened community engagement and increased brand visibility within the local running scene.

TOP4RUNNING HOUSE x Adidas 2025
(Garmisch, Germany)

Project LeadLed the Germany edition of T4R House, a multi-day community activation bringing together runners, ambassadors and brand partners in an immersive mountain setting.Coordinated concept execution, stakeholder management and on-site delivery in collaboration with adidas and local running communities, delivering a structured experience combining running sessions, workshops, recovery activities and community events.ImpactStrengthened cross-market community engagement and expanded the T4R House activation across Europe as part of a multi-country brand experience series.

TOP4RUNNING HOUSE x Salomon 2025
(Annecy, France)

Project LeadLed the France edition of T4R House, a premium community activation hosted in Annecy in collaboration with Salomon, connecting runners, ambassadors and brand partners through an immersive mountain experience.Coordinated visits to Salomon HQ and innovation centers, alongside curated experiences including sports nutrition sessions, sports psychology workshops, and a team-based Strava challenge featuring +1,000m elevation gain.ImpactStrengthened brand engagement through high-end experiential content and deepened community connection within a performance-driven outdoor environment.

PARIS OLYMPICS TOP4RUNNING x Adidas 2024
(Paris, France)

Project LeadLed the Top4Running x adidas activation strategy during the Paris 2024 Olympic Games, creating community driven experiences that connected runners with the energy and culture of one of the world's most iconic sporting events.Managed project planning, stakeholder coordination and on-site execution, delivering a series of brand activations, community Strava challenges and experiential touchpoints designed to increase engagement and brand visibility within the Paris running community.Impact
Strengthened brand affinity through immersive community experiences while positioning Top4Running and adidas at the center of the Paris 2024 running ecosystem.

VIENNA On TRACK NIGHT x TOP4RUNNING 2024
(Vienna, Austria)

Brand Experience & Event SpecialistSupported the continued collaboration between Top4Running and On at the Vienna On Track Night 2024, contributing to the planning and execution of key brand and community activations throughout the event.My involvement included coordinating ambassador activities, supporting athlete and community engagement initiatives, and assisting with the delivery of the track activation ahead of race day. During the event weekend, I contributed to the setup and operation of the dedicated Top4Running booth, ensuring a seamless brand and retail experience for attendees.Building on the success of previous editions, the activation focused on strengthening On's connection with the running community through product storytelling, athlete interaction, and premium retail execution, while reinforcing Top4Running's role as a strategic retail partner within the event.Key contributions:* Supported the execution of the Top4Running x On partnership activation.
* Assisted in ambassador management and community engagement initiatives.
* Contributed to the delivery of the pre-race track activation.
* Supported booth operations, merchandising, and customer experience.
* Helped showcase On's latest footwear and apparel innovations to event attendees.
* Contributed to the overall retail and brand experience throughout the event weekend.
* Strengthened brand visibility and engagement within the European running community.

BARCELONA MARATHON BOOTH On x TOP4RUNNING 2024
(Barcelona, Spain)

Project Lead & Event Operations ManagerFor the Barcelona Marathon, I led the execution of the Top4Running x On brand activation, supporting On as the title sponsor and Top4Running as the official retail partner.My responsibilities covered the end-to-end coordination of the project, acting as the main point of contact between On, the event agency, and Top4Running teams to ensure seamless delivery of all activation elements.Key responsibilities included:- Recruiting and managing the full booth staff team.
- Coordinating product logistics, inventory planning, and on-site operations.
- Supervising daily booth performance, sales activity, and operational execution throughout the event weekend.
- Collaborating with On and agency partners to deliver a premium brand experience aligned with both companies' objectives.
- Activating the event through Top4Running ambassadors and local running crews sponsored by the brand in Barcelona, driving community engagement before and during race weekend.
- Leading the planning and execution of the Top4Running x On Cheering Point, creating a high-energy support zone that motivated thousands of runners during the final kilometer of the marathon.ImpactThe activation successfully combined retail, community engagement, and brand experience, strengthening the partnership between Top4Running and On while creating memorable touchpoints for runners and spectators throughout the marathon weekend. The project required strong stakeholder management, operational leadership, logistics coordination, and real-time decision-making in a fast-paced event environment.

VIENNA On TRACK NIGHT x TOP4RUNNING 2023
(Vienna, Austria)

Brand Experience & Event SpecialistContributed to the execution of the Top4Running and On partnership at the Vienna On Track Night 2023, supporting the delivery of brand, community, and retail activations throughout the event weekend.My responsibilities included coordinating ambassador participation, assisting with athlete engagement activities, and supporting the track activation held prior to race day. I also played an active role in the setup and operation of the dedicated Top4Running booth, helping deliver a premium retail experience for runners and spectators.A key milestone of the activation was the exclusive European retail launch of the On Cloudboom Echo 3. Through the Top4Running booth, we managed the first on-site sales of the model, alongside a curated selection of On apparel, positioning the brand at the center of one of Europe's most relevant running events.Key contributions:* Supported the execution of the Top4Running x On partnership activation.
* Assisted in ambassador coordination and athlete engagement initiatives.
* Contributed to the delivery of the pre-event track activation.
* Supported the setup and operation of the Top4Running retail booth.
* Helped execute the exclusive European launch of the On Cloudboom Echo 3.
* Assisted in retail operations, merchandising, and customer experience.
* Contributed to strengthening On's visibility within the performance running community.